The oldest international fair of tourism in America and the Caribbean, MITM America, will be in session in the living rooms of the Hotel Meliá Cohíba from 18 to 21 of the present month. 

For third occasion that appointment returns to the Cuban destination. Previously it was their hostess Varadero in 2004; Havana in 2009; and in this year, it returns another time to the Cuban capital, wrapped in the preparations to celebrate its anniversary 500 of having been founded.

This edition 22 are organized by the Spanish company GSART Marketing, Group Convention CORP. Spain, with the auspice of the Ministry of Tourism of Cuba (Mintur), Ecotur and the property headquarters of the event.

Participation applications have been received like buyers of companies hundreds of numerous countries, of which its sponsors will make an election of a hundred while it is open the hosted buyer application.

The exhibitors will be assigned a calendar of up to 30 pre-established appointments (10 more than the habitual ones) for the first time and an extraordinary networking program that it will help to promote strong commercial knots.

In the context of MITM America 2018 will be made the 1st ACTUAL Congress (Latin America for Culture and Tourism Grouping), exchange that it will agglutinate to a group of qualified international tourist leaders of new generation to qualify, to debate and to plan about the development of the culture and tourism in Latin America, with around 250 agents and operators of the continental.

With these opportunities and the possibility of opening up to world of the industry without chimneys with the diversification of their proposals for the leisure, Cuba will be presented not alone as a place for the sun and beach; but also with other variants inside the tourism of events and meetings, incentives, fairs and congresses.

The organizers of MITM America 2018 took into account to Cuba that possesses an infrastructure and a professional net to face these challenges due to the existence of conditions to impel this modality that allows to combine the topics highly professionals again and of business with the recreation, either in spas, ecotourism, nautical, tours and a numberless of programs.

Cuba, grateful with the Tourist Excellencies Awards as the surest country for the turn in the edition 38 of the International Tourism Fair (Fitur) in Madrid, in last January, it reports a discharge it calculates of travelers of this segment that attend the hundreds of international forums made in this destination MICE.

It understands each other for destinations MICE (meetings, incentives, conferences and events) to those considered by global and regional companies for corporate meetings, conventions, incentives or conferences, which conforms a world market of great economic force.

The official statistics indicate that 10% of the tourists that travel to Cuba makes it to participate in congresses, conventions and incentives and they generate from three to six times more revenues than the conventional vacationers. Also, a great percentage of the vacationers involved in these convocations repurchases the territory then for leisure ends.

As destination MICE is worth to highlight the centers that promote a better quality of life in Cuba, a wide range of cultural activities and outdoors; as well as a net of attractions and susceptible rooms of being able to harbor the celebration of encounters of different formats and sizes.

The advances given in these domains have been recognized by the own International Congress and Conventions Association (ICCA) in whose list MICE of Latin America and Caribbean appear as main destinations: Buenos Aires, Sao Paulo, River of Janeiro, Santiago from Chile, Mexico City, Bogotá, Lima, Cartagena of India, Montevideo, Cancun, City Panama and Havana; where shortly the will be demonstrated why MITM America have returned once again to the Cuban capital.

Taken of CAN.

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