Cuba will take place the 22 edition of MITM America next September from 18 at 21, the fair older international MICE in America and the Caribbean guided professionals that it will have as headquarters to the Caribbean country for third time.

In this occasion, the event brings as novelty the realization of the first congress of the Cultural and Tourist Grouping of Latin America (ACTUAL), with the support of the Confederation of Agencies of Trips of Latin America (COTAL), it mentions in the one that one waits the participation of more than 200 travel agents of the region.

Armando Bojórquez, president of both organizations affirmed that, for the transcendence of MITM America, to carry out it in Cuba ¨will be a great opportunity to attract more congresses to the country, more groups of incentives, more groups than they can generate great tourism toward this destination¨.

He considered that the appointments will valorize to the bigger than the Antilles like destination of events and conventions, since Cuba has a great potential to be developed in that segment -with an infrastructure of very big and well distributed hotels – and, also, to stay as the popular destination that is already.

Bojórquez pointed out among the main necessities of the Cuban industry tourist a bigger air connectivity as base of its development, for example, to countries like Mexico, Argentina, Peru, Bolivia, to be able to generate bigger volume of tourists.

¨It can be a great opportunity to generate new niches of markets as the student, family tourism, of adventure, sport, agrarian¨.

On the work of COTAL this year informed its President that the organization is supporting the work of ACTUAL, at the time that opens up to new markets in search of attracting affiliated and to grow at level of Iberoamerica in countries like Spain and Portugal.

He mentioned other important events of the 2018 as the Tourism of the Caribbean Fair and the Emergent Destination Congress, which have as objective to incentive new tourist developments that strengthen to the countries and their communities.

So that, when welcoming two events of great magnitude for the industry without chimneys, Cuba will become epicenter of the sector MICE for the Latin American tourism.

In a conference dedicated to the country like destination of events during the International of Tourism Fair (FITCuba 2018), Charo Trabado, SEO of Gsar Marketing, referred to the transcendence of celebrating MITM America in Havana again.

¨We congratulate ourselves of being able to present this year for third time MITM America in Cuba. We made the first fair betting for the country like a destination of meetings in the 2004 and we surprised to the world that they didn’t wait that the Island and their professionals were prepared for a type of tourism so demanding and that it reports so much benefit. In that occasion they demonstrated that they can assume the modality totally and they reaffirmed it in the 2009¨.

She assured that the edition of the 2018 will come with more force, and that the destination is even prepared. ¨We are charmed of being here and we are betting because the event stays during five years to make of Cuba the strongest destination in all Latin America and the Caribbean in the tourism of meetings¨.

With information of TTC.

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